Video conferencing platform Zoom stated it’s renaming and bringing new options to its Chat product, making it a extra collaborative software program in a bid to compete with rivals like Microsoft Groups and Cisco WebEx.
The upgraded software program brings collectively messaging, file sharing, third-party integrations, video, voice, and whiteboard in a single place to make staff working extra handy, Zoom stated in a blog post. The most recent options will make it simpler to vary a chat dialog to a cellphone or video name, or share an thought by means of a whiteboard.
Why is there a requirement to vary the identify?
Consultants say Zoom is together with “Workforce” within the Zoom chat product, as customers have been getting perplexed in regards to the distinction between the chat function within the Zoom conferences with the unique communication suite.
This product serves as an multi functional platform to supply full options to facilitate collaborative work. In an interview with The Verge, Sharvari Nerurkar, Zoom Workforce Chat’s head of product, stated the purchasers really feel friction after they have to leap to a number of completely different merchandise to work with the identical group of individuals.
The corporate says that Zoom Workforce Chat higher displays the collaborative nature of the product. “We consider collaboration is on the coronary heart of human creativity, and the magic occurs when folks work collectively, as a staff. Conversations start throughout video calls and within the assembly chat field, however these conversations flip into one thing extra in our persistent chat product,” the corporate added within the weblog submit.
With this replace, Zoom tries to ascertain its foothold within the extremely aggressive market due to the presence of WeChat Work, Microsoft Groups, Cisco WebEx and Slack. It meets an arduous process of onboarding high-paying purchasers to bolster its progress at a stage when a number of firms are relocating to hybrid work.